Originally Spanish, and Amsterdammer for nearly a decade now, Al has had an intermittent but intense relationship with localisation for 15 years now, and somehow always avoided working for an LSP.

After freelancing as translator and interpreter, he worked as a project manager for Belkin before moving to Nike.inc to take on a number of roles across localisation, content operations, and brand marketing. Al has a passion for connecting technology, marketing, and business needs to articulate innovative solutions that help digital businesses grow and brands connect with consumers globally. Slow cyclist, happy camper, and eager cook.